Well equipped for the new Swiss Data Protection Act: This is what your website privacy policy should definitely contain.

The new Swiss Data Protection Act has been in force since September 1, 2023. Your website privacy policy should contain all relevant information to be on the safe side legally. Find out here what you should pay attention to and make sure your website is well equipped!

1. Why is a privacy policy important for websites?

Having a privacy policy on your website is essential these days. It not only provides transparency for users, but also ensures compliance with legal requirements.

With the new Swiss Data Protection Act, companies and website operators are now obliged to provide a clear and understandable privacy policy on their website.

This must include, for example, information on what personal data is collected, for what purpose it is used and how long it is stored. It is important that the privacy policy is not only formally correct, but also formulated in a way that is understandable for the user. This is the only way to ensure that the user gives their consent to data collection and processing consciously and voluntarily.

2. What must the data protection declaration contain, taking into account the new Swiss Data Protection Act?

To be successful in the digital age, a website is essential for many companies. However, it should not be forgotten that a website is also associated with a large number of legal obligations. In particular, the General Data Protection Regulation (GDPR) and the new Swiss Data Protection Act (DPA) place high demands on the processing of personal data on websites. The privacy policy, which must be included on every website, plays an important role here. But what does the privacy policy have to contain in accordance with the new Swiss Data Protection Act?

First of all, the information on the processing of personal data should be presented in a transparent and comprehensible manner. It must be clear which data is processed for which purpose and on which legal basis. The duration of storage and the rights of the data subjects must also be included in the website privacy policy. In addition, information on data transmission and data security must also be included. It is also advisable to provide a contact option for data protection inquiries.

This is the only way to ensure that the privacy policy meets the legal requirements and that website operators are well prepared for the new Swiss Data Protection Act.

3. How can you ensure that your website privacy policy complies with the legal requirements?

To ensure that your privacy policy complies with legal requirements, you should first familiarize yourself with the new Swiss Data Protection Act. It is important to understand what data you collect, how you use it and who you share it with.

You should also specify which cookies you use on your website and whether you use a tracking tool such as Google Analytics. Your website privacy policy should be transparent and easy to understand so that your visitors know what is happening with their data.

It’s also important to update your privacy policy regularly and make sure it’s always up to date.

4. Insider tip: Legally compliant privacy policy with Legally ok – automated and always up-to-date

With the all-in-one website data protection solution from Legally ok, you can make your website permanently legally compliant.

Once set up, Legally ok automatically recognizes all data protection-relevant points and creates a legally compliant privacy policy, imprint and cookie banner fully automatically.

With Legally ok, you can also activate an automated update of your privacy policy. This ensures that your privacy policy is always up to date. You can register for free here and create your legally compliant privacy policy.

5. Conclusion: Well equipped for the new Swiss Data Protection Act – how to design your website privacy policy correctly

To ensure that your website complies with legal requirements, you need to regularly update and review your privacy policy.

With Legally ok, you have an all-in-one website privacy solution that does exactly this work for you and enables you to always have a legally compliant privacy policy in accordance with the new Swiss Data Protection Act and the European General Data Protection Regulation (GDPR).

Make sure that your privacy policy is clear and understandable and contains all relevant information, such as what personal data is collected, for what purpose and for how long it is stored.

The disclosure of third-party providers who have access to this data should also be mentioned in the privacy policy.

With a well-structured and meaningful website privacy policy, you can gain the trust of your visitors and ensure that you are well equipped to comply with the new Swiss Data Protection Act.